1) Jack Welch, "The Winning", Nowy Jork 2005.
2) Drayton Bird, "Zdrowy rozsądek w marketingu bezpośrednim i interaktywnym", MT Biznes 2008.
3) Josh Bernoff , Charlene Li, "Marketing technologii społecznościowych", Warszawa 2009.
4) Josh Bernoff, Charlene Li, "Groundswell: Winning in a World Transformed by Social Technology", Cambridge 2008.
5) Chip Heath, Dan Heath, "Made to Stick: Why Some Ideas Survive and Others Die", Nowy Jork 2009.
6) Jeff Howe, "Crowdsourcing", Nowy Jork 2008.
7) Shal Israel, "Twitterville: How Businesses Can Thrive in the New Global Neighborhoods", Bamberg 2009.
8) Chris Brogan, "Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust", Hoboken 2009.
